Traditional kopitiam serving nostalgic kaya toast and Nanyang coffee in retro setting

Toast Box is a beloved Singaporean coffee shop chain founded in 2005 by the BreadTalk Group, embodying the nostalgic charm of traditional kopitiam culture. Starting as a small coffee shop in Singapore's Chinatown district, Toast Box has grown to over 80 outlets across Singapore and expanded internationally to Malaysia, Indonesia, and Thailand, becoming a regional icon of Singaporean breakfast culture.

The restaurant specializes in traditional Nanyang coffee and crispy kaya toast, preserving the authentic flavors that originated from Hainanese immigrants in the early 20th century. Their signature kaya toast features perfectly toasted bread spread with sweet coconut jam and a thin layer of butter, served alongside aromatic coffee brewed with beans roasted in the distinctive Southeast Asian style. This breakfast combination represents the multicultural heritage of Singapore's kopitiam tradition.

Toast Box's success stems from its distinctive brand identity that evokes warmth and familiarity through retro-style interior decor and old-school packaging. The concept celebrates the rich history of Singapore's coffee shop culture, which emerged after World War II when Hainanese immigrants, having honed their culinary skills while working for British and European families, established their own coffee shops. Every visit to Toast Box offers a genuine taste of Singapore's culinary heritage, making it a must-visit destination for both locals and tourists seeking an authentic kopitiam experience.

Price Distribution

$1–10 83%

$10–20 17%

$20–30 0%

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Overall Rating

2.5 / 5

Based on 13 reviews

Mall Ranking

#28

Out of 30 shops

Category Ranking

Not enough ratings

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Negative Reviews

Dan Meng

July 12, 2025

I paid $9.80 for a pork cutlet rice meal that's so damn small. Taste was nothing out of the ordinary as well. Waste of money.

Harry Lim

How bad can Toast Box's standards be? Apparently, very bad. Food here is the worst I have tasted. The prawn mee soup tasted like salted water with no prawn taste, the fried mee siam tasted like salted bee hoon with no mee siam flavors, and the toasted bread was too hard and super dry. Don't get me started on the teh. Very disappointed with Toast Box management!

Allan Lim

Thick toast has become thin toast. I can't believe it has shrunk a lot. I hope Toast Box can really look into this. Nice ambience, but expensive, heavily-shrunk toast doesn't make sense. Yakun, being the direct competitor, still has reasonably larger and much nicer toast.

Leon Kuang

We needed some room temperature water to take painkillers. But it was refused. We were given a cup of piping hot water instead. Perhaps I don't understand what it's like working in F&B, and I've been extremely unfair to be disappointed with their service level.

Jaycee Jaycee

Here's the edited review: "The food standard isn't like other franchises. Fried Mee Siam is salty with no mee siam taste; prawn noodle soup is just salty with no prawn stock. The bread is hard and dry."

Positive Reviews

Marcus Marcus

Five stars for its decor and pink theme. The pink theme spans from the cafe backdrop to its toast. Good to have something unique once in a while. So, five stars.

Nicole Koh

May 16, 2025

Singapore's national breakfast! I ate pink toast here 🍞. The whole store is pink! Perfect for checking in!

Kopitiam Tales

Newly opened outlet with soft pink retro vibes, cozy and great for meals or a "kopi" break. I tried the outlet-exclusive Pink Kaya Toast (available until May 27) and also had the mee rebus, curry chicken, and a few cakes. All the usual Toast Box comfort food. The Lychee Rose Dream drink was a refreshing twist.

Gavril Gavril