BreadTalk

Award-winning Singaporean bakery famous for creative breads and signature Flosss buns

BreadTalk is a distinctive, award-winning Singaporean bakery chain that revolutionized bread consumption with creativity and innovation. Founded in 2000 by Dr. George Quek, an aspiring artist turned entrepreneur, BreadTalk began with a simple belief that "each bread has its own story to tell." The first outlet opened at Parco Bugis Junction on July 1, 2000, and within just three years, it became one of Singapore's largest bakery chains.

The bakery gained international recognition for its signature Flosss buns, which became so popular that one is sold every 10 seconds worldwide. Other beloved creations include the Cheesy Earthquake Bread, Hot Chic, Pillow Raisin, and Fire Flosss, each featuring quirky names and innovative flavor combinations. BreadTalk's commitment to quality involves sourcing the finest ingredients globally, including New Zealand butter and Japanese-milled flour, all meticulously prepared in their Central Kitchen.

Today, BreadTalk operates over 900 retail stores across 15 markets and is listed on the Singapore Exchange. The company maintains its innovative edge by introducing new products every six months, often inspired by current events – like rocket-shaped bread when China sent their first astronaut to space. With their perfect blend of natural ingredients, baking artistry, and modern technology, BreadTalk continues to delight customers with visually creative and delicious baked goods that tell unique stories.