Award-winning Singaporean bakery famous for creative breads and signature Flosss buns

BreadTalk is a distinctive, award-winning Singaporean bakery chain that revolutionized bread consumption with creativity and innovation. Founded in 2000 by Dr. George Quek, an aspiring artist turned entrepreneur, BreadTalk began with a simple belief that "each bread has its own story to tell." The first outlet opened at Parco Bugis Junction on July 1, 2000, and within just three years, it became one of Singapore's largest bakery chains.

The bakery gained international recognition for its signature Flosss buns, which became so popular that one is sold every 10 seconds worldwide. Other beloved creations include the Cheesy Earthquake Bread, Hot Chic, Pillow Raisin, and Fire Flosss, each featuring quirky names and innovative flavor combinations. BreadTalk's commitment to quality involves sourcing the finest ingredients globally, including New Zealand butter and Japanese-milled flour, all meticulously prepared in their Central Kitchen.

Today, BreadTalk operates over 900 retail stores across 15 markets and is listed on the Singapore Exchange. The company maintains its innovative edge by introducing new products every six months, often inspired by current events – like rocket-shaped bread when China sent their first astronaut to space. With their perfect blend of natural ingredients, baking artistry, and modern technology, BreadTalk continues to delight customers with visually creative and delicious baked goods that tell unique stories.

Price Distribution

$1–10 46%

$10–20 40%

$20–30 9%

$30+ 5%

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Overall Rating

4.2 / 5

Based on 5 reviews

Mall Ranking

#14

Out of 30 shops

Category Ranking

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Negative Reviews

Chye Bee Neo

July 12, 2025

Here's an edited version: Very cramped and poor service. Food and bread were okay. The SG60 bun promotion's limit was unclear: was it one per transaction or per day?

Positive Reviews

Lisa Tan

Their cheesecake **is** soft and cheesy👍🏻👍🏻 I just wish the entrance to this outlet wasn't so narrow.

Jem Ang Jem Ang

Staff were really friendly in letting me know where to get the bread tray. It’s kind of weird to locate the bread tray right by the cashier, rather than placing it nearer to the entrance.

Joycelyn

May 16, 2025

Good selection of bread. I gave feedback to the cashier about improving customer flow by placing the tray and tongs at the entrance instead of beside the cashier, especially since the aisles are narrow.

Gavril Gavril

It was newly opened with an opening special. The place is clean, but a tad small and confined, unlike other Bread Talk outlets, which are more roomy. Nonetheless, I'm happy it's finally open so I can grab my bread fix.