Sales Training & Performance Manager (Automotive Division)

Location: Singapore – Based across multiple BYD by 1826 showroom locations.

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About Us: BYD by 1826 uniquely combines car showrooms with dining experiences and is a leader in Singapore's automotive and hospitality sectors. Committed to delivering innovative and sustainable solutions to our clients. We take pride in delivering exceptional customer experiences and fostering long-term partnerships.

Job Summary:

BYD by 1826 is seeking a highly driven and experienced Sales Training & Performance Manager to lead and execute our end-to-end sales training strategy for both BYD and DENZA car sales consultants (SCs). Reporting directly to the Chief Sales Officer (CSO), this role is pivotal in building a high-performing sales force through structured training, continuous evaluation, and ongoing development initiatives.

The ideal candidate will have a deep understanding of automotive sales, learning principles, and performance coaching. You will be responsible for equipping our SCs with strong product knowledge, sales skills, and competitive insights across all locations – including Suntec, Zhongshan, and our upcoming launches at Waterway Point, Centrepoint, and IMM.

Key Responsibilities:

1. Training & Development

o Design and deliver structured onboarding programs for new SCs (both BYD and DENZA brands).

o Conduct regular in-person and digital training workshops to enhance product knowledge, sales techniques, and compliance.

o Maintain updated knowledge on BYD, DENZA, and competitor car models to prepare relevant training content.

2. Performance Management

o Develop and implement assessments, quizzes, and practical evaluations to track SC product and sales competency.

o Monitor sales performance and identify SCs requiring additional coaching under the “Personal Improvement Program.”

o Conduct one-on-one and small-group training sessions tailored to performance gaps.

3. Operational Support

o Work with Sales Management and CSO to align training with dealership targets and product campaigns.

o Conduct on-the-ground job shadowing, mystery shopping, and call monitoring to ensure quality control.

o Maintain training schedules, feedback records, and performance improvement logs for all SCs.

4. Market Research

o Conduct regular market and competitor analysis to update SCs on industry trends and competitive advantages.

o Collaborate with marketing and product teams to translate new product updates into digestible training formats.

Requirements

• At least 5 years of experience in automotive sales or sales training.
• Proven experience in designing and conducting sales training programs.
• Strong understanding of car dealership operations, customer journey, and sales lifecycle.
• Excellent communication and coaching skills; fluent in English and Mandarin.
• Highly organized, self-driven, and able to travel between showroom locations.

Preferred Qualifications:

• Certification in Sales Training / Learning & Development / Automotive Retail preferred.

Career Growth:

This is a key strategic role with high visibility. Future progression into Head of Sales Development or Regional Training Lead roles is possible as the dealership network expands.