GTM Specialist

The GTM Specialist for vivo Singapore is responsible for overseeing the entire product go-to-market strategy across all product lines. Key duties include formulating product launch strategies, coordinating with telecom operators on execution, managing GTM deliverables, developing product planning, overseeing order management, and tracking new product certification and listing progress.

Core Responsibilities:

• Conduct independent market analysis based on the competitive landscape in Singapore to provide strategic recommendations.
• Lead GTM execution across all 4Ps (Product, Price, Place, Promotion), focusing on developing and implementing comprehensive product launch strategies.
• Manage the entire product lifecycle, monitor market trends and competition, and adjust strategies promptly to ensure commercial success.
• Act as the liaison between vivo HQ and cross-functional teams (Product, PCT), ensuring alignment and successful delivery of GTM requirements.
• Collaborate closely with the local team to ensure smooth on-ground execution of GTM activities.
• Require strong proficiency in Mandarin for effective communication, including preparation and presentation of PPTs and related documents.

Requirements

1. Bachelor’s degree or above.
2. Minimum 2 years of market operations experience; understanding of sales management and mobile product or integrated marketing experience preferred; overseas experience is a plus.
3. Strong user- and customer-oriented mindset with problem-solving capabilities.
4. Based in Singapore; fluent in Chinese for daily business communication.
5. Proficient in Microsoft Office and related tools.
6. Communicate in Mandarin with Chinese-speaking stakeholders.
7. Adapt to Chinese corporate culture (communication, workflow, organizational structure).