Ecommerce Executive (Tik Tok Focus)

We are seeking a dynamic and results-driven individual to lead our TikTok marketing efforts. This role is responsible for end-to-end campaign management, affiliate and creator partnerships, paid ad strategy, and performance analysis on TikTok. The ideal candidate is highly organized, creative, and analytical, with a deep understanding of TikTok’s ecosystem and trends. You will work cross-functionally with internal teams and platform partners to drive engagement, brand visibility, and sales conversion through TikTok.

Key Responsibilities:

TikTok Campaign Management

• Plan, execute, and optimize TikTok campaigns
• Coordinate product focus, promotional mechanics, and timelines with internal teams

Affiliate & Creator Management

• Recruit and manage TikTok affiliates and creators
• Coordinate campaign briefs and ensure timely posting of affiliate content
• Track and analyze affiliate performance metrics

TikTok Ads Management

• Set up and optimize TikTok Ads to drive awareness, engagement, and conversions
• Monitor ad budget, audience targeting, creatives, and ad performance

Data Analysis & Reporting

• Track campaign and ad performance across metrics such as CTR, CVR, ROI, and reach
• Generate performance reports and provide actionable insights to improve results

Collaboration & Coordination

• Work closely with design, marketing, logistic, customer service, and eCommerce teams to align TikTok strategy with brand goals
• Liaise with platform representatives (e.g., TikTok KAM) for support and insights

Requirements:

• Diploma or Degree in Marketing, Business, or related field
• 1–2 years of experience in e-marketplace operations or digital marketing with hands-on experience in TikTok, Shopee, or Lazada platforms and/or managing TikTok creators or affiliate programs preferred.
• Strong analytical skills with proficiency in Excel or Google Sheets
• Familiar with TikTok Ads Manager and creator marketplace tools
• Creative mindset, self-driven, and able to work in a fast-paced environment