Digital Marketing Executive

This is an exciting opportunity to join our dynamic marketing team as a Digital Marketing Executive with a focus on e-commerce and UI/UX. In this full-time role, you will be responsible for driving the company's digital marketing initiatives and optimising the user experience across our e-commerce platforms. You will play a key role in achieving our ambitious growth targets.

What you'll be doing

1. Digital Campaign Management:Develop, execute, and manage high-performing digital campaigns on platforms such as Google Ads, Facebook, and Instagram.
   Plan, manage, and optimize ad budgets to achieve the best ROI and ROAS.
   Source and create User-Generated Content (UGC) videos, edit video assets, and run engaging ad campaigns tailored for e-commerce audiences.
2. Email Marketing (EDM):Take ownership of email marketing campaigns, including strategy, content creation, and performance analysis.
   Segment email lists and craft compelling EDM campaigns that drive engagement and conversions.
3. Content and Copywriting:Write and optimize copy for landing pages, ads, and email campaigns to align with UI/UX principles and conversion goals.
   Collaborate with designers to ensure visuals complement the written content.
4. E-Store Management:Plan and manage the day-to-day operations of the e-store using Shopify.
   Ensure the e-store is updated with new products, promotions, and campaigns.
   Analyze performance metrics and implement improvements for seamless user experiences and increased sales.
5. Campaign Operations:Strategize and execute marketing operations, ensuring timelines and budgets are met.
   Able to use tools such as Creavo for campaign planning and optimization.
6. Analytics & Reporting:Monitor campaign performance, provide detailed analytics, and recommend data-driven strategies for continuous improvement.
   Track key KPIs, conversion rates, and sales growth.
7. Any other job duties as assigned by the Management

Requirements:

• Preferably with at least 2 years of experience in e-commerce marketing in FMCG or Beauty &Health field
• Strong knowledge of digital and ecommerce environment especially in Shopify
• Strong proficiency in using social media platforms and tools (e.g., Facebook Live, Instagram Live, YouTube Live) and e-commerce platforms such as Shopify
• Excellent copy writing skill
• Ability to work independently and as part of a team