Marketing Executive

Responsibilities

• Conceptualise monthly offers and promotions
• Execute campaigns for special events
• Conduct market research and analyse trends, competitors
• Maintain relationships with media vendors to ensure collaboration in promotional material/activities
• Plan and execute educational and interactive initiatives to raise awareness about cat care.
• Social media calendar schedule
• Develop strategic partnerships with potential collaborators
• Plan, manage, and optimise paid advertising campaigns across digital and social platforms

Ideal Candidate:

• Genuine love for cats
• Works well in a team setting
• Highly organised with strong attention to detail
• Strong sense of ownership and responsibility for projects
• Able to adapt quickly and multitask in a dynamic, fast-paced environment
• Comfortable working independently and managing multiple deadlines
• Analytical and data-driven mindset with the ability to turn insights into actionable strategies

Skills Should Include:

• Proven experience as a marketing executive or similar role
• Good understanding of market research techniques, data analysis and statistics methods
• Thorough knowledge of strategic planning principles and marketing best practices
• Proficient in marketing marketing software (eg. CRM)
• Familiarity with social media and web analytics (eg. AdWords, Meta Business Manager)
• Excellent communication and people skills
• Strong organisational and time-management abilities
• BA in marketing, business administration or relevant discipline