Marketing Executive

Support the school’s enrolment targets and positioning in Singapore by driving the execution and fulfillment of the school’s marketing initiatives, campaigns, promotions and events.
Support the effective planning and execution of internal communications and events and with parents, staff and other key stakeholders to consistently share the school’s vision and values.

What you will be doing

• Strategic and Tactical Marketing
• Support the development and implementation of the school’s marketing strategy in positioning, growth and new opportunities.
• Assist with regular monitoring, tracking, market research and analysis of the marketing mix
• Align marketing with brand, writing style, key messaging guidelines, ensuring compelling and consistent voice / style across all marketing materials and channels.
• Implement marketing and promotional activity for the school (including events, digital marketing, social media, advertising, PR, etc)
• Support with the organization and promotion of school-led events such as Playgroups and Open Houses,
• Maintain, manage and ensure the content for school’s website is up-to-date.
• Content Creation / Production of collateral
• Write compelling marketing content, accentuating true-life in the school
• Develop and manage the production of key external marketing collaterals including but not limited to school prospectus and direct marketing initiatives.
• Support academic staff in turning content for school-teacher-family communication (e.g. school announcements, class newsletters, introduction emails, presentations, etc) into a proof-read, formatted, “parent-ready” versions.
• Coordinate the School’s campus and dig

Who we are looking for:

• Well-developed communications, interpersonal and influencing skills to motivate and work cooperatively with others.
• Excellent writing and editing skills including an ability to create and adapt tone of voice relevant to the audience whilst working within an overarching corporate style.
• Ability to manage CMS platforms and UX/UI of the Enquiry to Classroom customer journey experience.
• Native-level English speaker is essential.
• Experienced in managing creative agencies and vendors will be an advantage.
• Experienced in managing multiple high priority tasks in a fast paced, highly demanding ‘start-up’ environment
• Ability to work independently yet promote and participate enthusiastically to the wider team.
• Adaptable and willing to take on a range of tasks, including occasionally outside scope of work, as directed by the Head of Marketing and Admissions
• Act as a key custodian of the Brighton College brand, vision and values in all external and internal communications, and promote this with other stakeholders

SAFEGUARDING AND EQUAL OPPORTUNITIES

Brighton College is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. Any offer of employment will be subject to an enhanced DBS disclosure, / international Police checks, the receipt of satisfactory references, the College’s pre-employment medical question, relevant original ID documentation and examination certificates. The College understands that a robust, fair and transparent recruitment and selection policy plays a central role in achieving this aim.

The College is committed to ensuring that the recruitment and selection of staff is conducted in a manner that is systematic, efficient and effective and promotes equality of opportunity.

The College reserves the right to appoint a candidate to the role in advance of any deadline date, in the event that a suitable candidate can be appointed.

© Brighton College (Singapore) Pte Ltd

Applicants are required to submit their application through our Applicant Tracking System (ATS). Kindly copy-paste this link into a browser

https://cognitapeople.csod.com/ux/ats/careersite/1/home/requisition/1111?c=cognitapeople&sq=req1111&source=MyCareersFuture