Responsibilities (Key Result Areas & Activities)

Marketing

Support the Marketing Manager for all branding and marketing activities for assigned brands -including brands within the coffeeshop/ food court as well.
Responsible for Brands’ positioning across all assets and collaterals.
Liaise with advertising agencies, landlords or partners to arrange promotional campaigns in all types of media for the brand or key individuals.
Manage the deliverables required within the brand-from POS setup, E-commerce, Menu setup, etc.
Track and report completion of key deliverables, assist in pre- and post-analysis of sales campaign.
Monitor the progress of marketing campaigns using various metrics, recommend ways to improve and submit reports on the campaigns’ performance.

Design

Conceptualise, design and layout artworks for both online and offline platforms
Develop creative illustration and design work solutions for different touch points ranging from digital advertising, social media creatives, online marketplace, e-commence to print advertising and in-store collaterals.
Edit photographs and illustrations as assigned
Manage adaptation of artwork for marketing team
Manage and maintain image galleries
Proper documentation and archival of artwork files
In charge of in-house photoshoots for photos needed in collaterals and marketing events
Video short clips creations

Others

Support the Marketing Manager in brand initiatives and all other marketing matters including additional responsibilities as assigned.

Required to - KNOW (Skills, Knowledge & Behaviours)

Candidate must possess at least a Diploma in Marketing or Communications and/or Art/Design/Creative Multimedia or equivalent.
Senior Executive must have minimum 4 years of relevant working experience in the same role/function
Possess excellent written and spoken English and Mandarin
Familiarity with photography, design software and technologies (such as InDesign, Illustrator, Photoshop, Lightroom, AfterEffects/ Video Editing)
Excellent sense in creativity design & layouts, producing visuals finished artwork, mock-up & general duties
Detail-oriented, independent, with excellent business acumen
Team player with good interpersonal & presentation skills
Possess enthusiasm in learning and keen to get feedback for improvement
Able to work on several projects at tight timeline