Digital Marketing Strategist

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies to support business goals
• Plan, execute, and manage multi-channel campaigns (SEO, SEM, email, social media, content marketing, etc.)
• Analyze campaign performance and provide actionable insights for optimization
• Collaborate with design, content, and product teams to ensure consistent messaging
• Conduct market research and competitor analysis to inform strategy
• Manage and allocate digital marketing budgets effectively
• Monitor trends in digital marketing and identify new growth opportunities
• Report on KPIs and present performance updates to stakeholders

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field
• Minimum 3 years of experience in digital marketing, with a strong focus on strategy
• Proficiency in tools like Google Analytics, Google Ads, Meta Ads Manager, and SEO tools
• Strong analytical, organizational, and project management skills
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team