Admissions Manager

The core purpose of the role of the Admissions Manager at Brighton College (Singapore) is to be a brand ambassador who understands the College’s value proposition, appreciates individual parent and student needs in order to effectively sell the school to prospective parents and to support their transition into the school community.

The Admissions Manager should develop a deep understanding of individual parent and student needs and appropriately tailor their approach to each situation, to provide a highly personalised experience (pre, during and post visit) that reflects the school’s brand, and in doing so drive a high rate of conversions for new enrolments.

Responsibilities

• Deliver a personalised experience (visit or otherwise) to each prospective parent and student by effectively and persuasively articulating the Brighton College (Singapore) USPs
• Develop personal rapport with prospective parents and students by gathering as much information on specific needs, background and profile of each parent and student based on the information provided to tailor each visit
• Conduct 1:1 and group tours of the school and answer parent and student queries during post tour consultations and assist families with the application process through to enrolment status.
• Manage the end-to-end pipeline process, from lead to application, to support parents at all points of the customer journey, and to ensure all necessary compliance has been completed prior to joining the school
• Drive conversion rates proactively, being mindful of weekly and monthly KPI targets
• Perform initial application screening and support the Senior Academic Leadership team in the assessment of all students
• Manage/update all aspects required of the customer journey to the CRM to ensure data accuracy and compliance. Review and ensure data quality, for example monitor conversion rates of lead to enquiry.
• Assist in the production of daily / weekly enquiry / admissions status and pipeline performance reports
• Act as brand ambassador and present the school to prospective parents and students at recruitment events, open days and information sessions locally and in overseas markets
• Attend and promote the school at internal and external events with prospective new parents throughout the year (Open House, Networking, Expat Fairs, etc)
• Other duties as directed by the Head of Admissions, other relevant authority
• Collaborate closely with the Admissions team members and modelling exceptional customer service for other parent-facing staff

Position Requirement

• A minimum of 5 years direct sales experience in a highly personalised B2C environment
• Excellent verbal and written communication, presentation and persuasion skills in a 1:1 and group setting
• Result oriented and driven by successful outcomes
• Experience in dealing with clients in a multi-cultural setting
• Experience of and a high level of comfort working with CRM systems and online platforms
• Outstanding time management and organisation skills
• High levels of accuracy and attention to detail
• Outstanding time management and organisation skills
• In order to cater to/liaise with mandarin speaking customers/agencies, knowledge of Mandarin dialects would be advantageous
• Holds a university degree.

SAFEGUARDING AND EQUAL OPPORTUNITIES

Brighton College is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. Any offer of employment will be subject to an enhanced DBS disclosure, / international Police checks, the receipt of satisfactory references, the College’s pre-employment medical question, relevant original ID documentation and examination certificates. The College understands that a robust, fair and transparent recruitment and selection policy plays a central role in achieving this aim.

The College is committed to ensuring that the recruitment and selection of staff is conducted in a manner that is systematic, efficient and effective and promotes equality of opportunity.

The College reserves the right to appoint a candidate to the role in advance of any deadline date, in the event that a suitable candidate can be appointed.

© Brighton College (Singapore) Pte Ltd